About Us

Last updated: 13 October 2026

What We Do

Football Bet Today publishes data-driven football betting analysis for UK punters at footballbettoday.com. Every piece of content on this site is built around quantifiable metrics, transparent methodology and a commitment to responsible gambling. We cover match-result, both-teams-to-score, over/under goals, accumulator, bet-builder and value-betting markets across the Premier League, EFL, European competitions and major tournaments.

Editorial Methodology

Our analysis follows a structured five-stage process: data collection, probability estimation, model comparison against bookmaker odds, context filtering and stake sizing. We do not publish tips based on gut instinct, insider information or unverifiable claims.

Data sources include publicly available expected goals (xG) providers, official league statistics, UK Gambling Commission reports and verified industry research. We cite specific statistics with their original source and publication year so readers can verify claims independently.

Every market breakdown includes worked examples showing the mathematical reasoning behind a selection. We believe transparency in method is more valuable than a list of picks, because a method keeps producing long after any single tip has expired.

How We Verify Data

Statistics referenced in our content are cross-checked against at least two independent sources before publication. Regulatory data comes directly from the UK Gambling Commission’s published reports. Market-size figures are drawn from recognised research firms and cited with publication year. Where data points conflict, we note the discrepancy and present the range rather than selecting a single figure.

We review and update existing content periodically to reflect new regulatory developments, seasonal data shifts and changes in bookmaker pricing structures.

Independence

Football Bet Today is editorially independent. Our analysis is not influenced by bookmaker partnerships or affiliate relationships. Where commercial links to licensed operators appear, they are clearly identified and do not affect the analytical conclusions of our content.

Responsible Gambling

We take responsible gambling seriously. All content is intended for adults aged 18 and over. We encourage readers to set deposit limits, use self-exclusion tools where needed and seek support from organisations such as BeGambleAware and GamStop if gambling causes harm. Betting should be enjoyable. If it stops being enjoyable, it is time to stop.